Shelf standout starts long before design. Packaging is your most valuable touchpoint, yet it’s too often disconnected from brand strategy, innovation pipelines and commercial goals.
The STRATEGY-TO-SHELF™ growth system is our answer, aligning commercial intent with creative execution, embedding experts inside your world to drive distinction and growth.
We co-create growth to fit your existing processes, solving bottlenecks and accelerating approvals, helping marketing, innovation, and design teams escape shelf blur.
( What this means )
Packaging that drives brand recall and shopper conversion.
Faster NPD launches with aligned internal teams.
Stronger retailer sell-in and buyer confidence.
Cohesive brand and product messaging across all SKUs.
Measurable commercial performance and category impact.
STRATEGY-TO-SHELF™
Growth System
01
UPSTREAM:
Profit-accelerating strategy
We move packaging upstream, into the rooms where brand, product, and innovation decisions are made, so it shapes what gets built and where growth derives.
Key Capabilities
Category & Shopper Deep Dive – Real store visits and scan data to reveal how people shop and where competitors are vulnerable.
Shelf Reality Mapping – Identify design codes, competitor strengths, and overlooked shelf “territories.”
Lab Launch Sprint – Fast, collaborative workshop to prioritise growth plays and align on the right target.
AI Whitespace Validation – Test and validate top opportunities with your target audience before design begins.
Unified Commercial Brief – One actionable brief linking product, pack, brand and commercial goals.
Outcome
When packaging is treated as a growth engine, not just a design cost, the results are proven: From decoration to profit multiplier - this is how brands win at shelf.
Brands that embed packaging early see 2.5x higher innovation success rates. (McKinsey)
02
INSTREAM:
Design that’s built to perform
Turn upstream direction into creative that wins. On shelf, in baskets and with buyers.
Key Capabilities
High-impact concept co-creation.
Proprietary AI-led performance testing.
Rapid prototyping for stakeholder buy-in.
Product + pack cohesion.
Sustainability and supply chain optimization.
Outcome
De-risked, distinctive packaging. Ready to move the needle.
03
DOWNSTREAM:
Ready to launch. Built to scale
Packaging and product that land with impact and keep performing in the market.
Key Capabilities
Buyer sell-in kits and commercial toolkits.
Shelf-ready design systems.
Omnichannel assets (POS, e-commerce, activation.)
Final handover to production and ops.
Feedback loops to fuel the next iteration.
Outcome
Faster listings.
Stronger execution.
Longer-term brand value growth.
WHY IT WORKS
We believe growth is stronger when it’s built together. Our Launch Lab brings strategists, designers, technologists, and commercial minds working together alongside your team. United by one goal: impact.
We don’t wait for briefs. We co-create them. Fast, focused and measured by outcomes, not outputs.
If it doesn’t move the needle, it’s not done.