STOWFORD PRESS
Bigger moments. Bigger shelf presence.
Challenge
Cider is crowded. Fast decisions. Plenty of noise. Stowford Press already had the strength and following. The opportunity was to dial up impact so it stays front and centre for today’s cider drinkers - on shelf, at the bar, and everywhere in between.
Solution
We made it show up like Stowford does - in the moment.
Bolder presence. Cleaner cues. Craft that reads fast.
A brand refresh that keeps it real, and keeps it being chosen - rolled out across packaging, on-trade and all branded touch points not to mention bespoke bar takeovers.
Shift
Not a new brand. A bigger presence.
We moved it from “nice if you notice it” to “hard to miss” - built for real-life moments, quick calls, and confident ordering in the on-trade.
“Unhidden nailed the balance for us. They made Stowford Press feel bolder and more modern, without losing what people already love. The new brand is clearer, more confident, and stands out properly in a busy cider set.”
Senior Brand Manager, Westons Cider