Owning Diwali through design
SHLOER
Challenge
Despite product relevance, Shloer lacked cut-through during Diwali - missing South Asian shoppers at a key cultural moment.
Solution
A limited-edition Diwali pack with vibrant, culturally resonant cues. No media, no campaign, just design doing the work.
Shift
We saw an untapped growth opportunity proving that design alone, not media, could unlock cultural relevance.
The impact
+182% ROS uplift on Diwali SKU.
+3pp penetration lift in South Asian households.
Proved design as a standalone commercial lever.
"The results speak volumes — no media, no campaign, just the right design at the right moment."
Senior Brand Manager
