Challenge
Schweppes is iconic. The bottle is instantly recognisable, with decades of memory built into its shape. The challenge wasn’t to reinvent it. It was to move it forward. Reduce material. Improve performance. Make it work harder for today - without stripping away the cues, character and presence that make it unmistakably Schweppes.

Solution
We evolved, rather than replaced. Every decision was about balance. What could be removed. What needed to stay. And where small changes could make a meaningful difference. Working closely with Coca-Cola’s packaging innovation team, we refined the structure, reduced weight and evolved the pack while protecting the distinctive Schweppes silhouette and the experience of the bottle in hand and on shelf.

Less material. No less Schweppes.