PALMOLIVE
Bringing the fun back to bath time
Challenge
Palmolive wanted to revitalise its Kids Shower & Bath range by moving away from the soft, baby-focused aesthetic of the existing packaging. The challenge was to create a more engaging identity that appealed to children while reassuring parents, striking the right balance between playful imagination and Palmolive's trusted natural heritage.
Solution
We reimagined the range through a cast of bespoke illustrated characters, creating a vibrant visual world that transforms everyday bath time into an adventure. Bold colours, expressive illustrations and energetic layouts brought a renewed sense of fun to the packaging, while maintaining natural cues that reflect the brand's values. The result is a distinctive packaging system that feels contemporary, engaging and instantly recognisable across the shelf.
Shift
The redesign repositioned the range from baby care into a more age-appropriate kids' proposition, broadening its appeal to young families while strengthening shelf standout. By combining playful storytelling with Palmolive's established natural credentials, the new identity creates a more memorable brand experience that encourages both children and parents to engage with the range in a fresh and exciting way.