HENRY WESTONS
Premium craft, consistently delivered
Challenge
With strong heritage and loyalty, the job wasn’t reinvention, it was consistency across all touchpoints in a crowded, promo-heavy market.
Solution
A flexible, disciplined design system powering core SKUs, NPD and campaigns. Promo packs for Tesco built standout without compromise.
Shift
We made packaging the brand guardian, ensuring every activation reinforced premium equity.
The impact
Brand value up from £72.8M (2023) to £83.3M (2025)
+2% YoY growth in a flat category
Faster time-to-market and stronger SKU recognition
"Packaging isn’t just design — it’s long-term brand value."
Head of Brand, Westons Cider
"Best-in-class promotional packaging that truly connects with shoppers."
Senior Buyer, Tesco
